Abercrombie X NFL Job App.
CHALLENGE: Executed in 30 minutes, this concept explores how Abercrombie can partner with the NFL to reframe team identity through a lifestyle-first lens. By focusing on subtle design cues and elevated construction, the collection positions NFL culture within everyday style—clean, modern, and culturally relevant beyond game day.
OFF-SEASON ENERGY
Command the Field.
Off Season Energy draws from the identity of Washington through refined striping that echoes the D.C. flag; subtle, intentional, and rooted in place. The result is a piece that carries civic pride and franchise history without relying on overt branding.
Patriot Pride.
This execution reinterprets the Patriots’ current mascot mark, abstracting its form into arched shoulder detailing that feels architectural and elevated. It’s a quiet nod to legacy, transforming a bold symbol into a wearable, design-forward element.
Heartbeat of the City.
Inspired by the unmistakable striping of Bengals uniforms, this piece translates motion and aggression into a clean, rhythmic pattern system. The stripes become the statement, preserving the team’s identity while elevating it into a modern, everyday silhouette.